Social Media Marketing
Posting is not a strategy. Being worth following is.
A $1,650 Social Audit and Strategy reviews your channels against competitors, defines your audience and content pillars, and gives you a ninety day plan. Two weeks, fixed price.
Four pillars, not a content calendar of whatever occurred to someone
Pillars are the small number of subjects you intend to be known for. Every post belongs to one, which makes planning faster, keeps the account coherent, and means the audience learns what you stand for rather than what you noticed this week.
Expectations
Social rarely closes B2B deals on its own.
It builds familiarity before the search, keeps you present during a long evaluation, and gives your sales team something credible to point at. Those are real jobs, and they are worth paying for.
What it usually does not do is produce inbound demos from a standing start in month two. Any agency selling social as a direct lead channel for considered B2B purchases is either working in a rare category or overselling.
Platforms
Fewer channels, done properly.
Being mediocre on five platforms costs more than being genuinely good on two. We pick based on where your buyers are, not on completeness.
Where B2B attention actually is. Founder and executive posting outperforms company pages by a wide margin, so that is where the effort goes.
X
Fast, conversational, strong for technical and developer audiences. Low effort to maintain once a voice is established.
YouTube
The highest effort and the longest half-life. A single good explainer keeps working for years and feeds both search and AI citation.
Worth it when the product is visual or the culture is the story. Frequently the wrong choice for B2B and we will say so.
The pattern
The first three months look like nothing.
Engagement on a new account is flat while the algorithm works out who should see you and the audience decides whether you are worth the attention. This is where most companies quit.
The accounts that keep going get a compounding effect: each post reaches a larger warm audience than the last, and the cost of attention falls. That curve is the whole argument for social, and it only exists if you commit past the flat part.
The work
What a retainer covers.
Scheduling tools do not need an agency. These do.
Strategy and pillars
Audience definition, competitor benchmark and the small number of subjects you intend to own.
Content production
Written posts, graphics and short video, produced to a calendar rather than scrambled together weekly.
Founder ghostwriting
Personal accounts outperform brand accounts in B2B. We write in your voice and you approve before anything ships.
Community management
Replies, comments and conversation, which is where most of the actual relationship building happens.
Amplification
Organic posts that perform get budget behind them, so the winners reach beyond the existing audience.
Reporting
Reach and engagement, but also profile visits, site sessions and what sales heard referenced on calls.
Pricing
Published social pricing.
Fixed monthly fees by scope. Volume is stated up front so you can compare like with like, which most social proposals make deliberately difficult.
Social Audit & Strategy
Plan before you post.
$1,650
one-time
- Channel and competitor audit
- Audience definition
- Content pillar framework
- Ninety day posting strategy
- Tone of voice guidance
Social Presence
Consistent and credible.
$2,150
per month
- Two platforms
- Twelve posts monthly
- Basic graphics
- Community management
- Monthly reporting
Most chosen
Social Growth
Where B2B accounts gain traction.
$3,950
per month
- Three platforms
- Twenty posts monthly
- Original creative and short video
- Founder ghostwriting
- Engagement strategy
- Monthly strategy call
Social Authority
Volume, video and advocacy.
$6,950
per month
- Multi-platform at volume
- Video and thought leadership production
- Employee advocacy programme
- Paid amplification strategy
- Weekly reporting
All prices in USD. Monthly billed first month at checkout, invoiced thereafter, three-month minimum.
Questions
Common questions.
Including the ones where the answer is that social is not your priority.
How much does social media management cost?
B2B social management commonly runs $1,000 to $7,000 per month depending on platform count, posting volume and whether original creative is included. marive publishes fixed pricing: $1,650 for a one-time audit and strategy, then $2,150, $3,950 or $6,950 per month by scope.
Does social media actually generate B2B leads?
Rarely as a direct channel, and any agency promising otherwise for considered purchases is overselling. What it reliably does is build familiarity before the search happens, maintain presence through long evaluations, and give sales credible proof to point at. Those effects show up in pipeline indirectly.
Which platforms should a B2B company use?
Usually LinkedIn first, because that is where B2B attention concentrates, often supported by one other channel that suits the category. Being genuinely good on two platforms beats being mediocre on five, and the audit tells you which two based on where your buyers actually are.
Should we post from the company page or founder accounts?
Both, weighted toward personal accounts. In B2B, posts from a named person consistently outperform company pages on reach and engagement, because platforms favour people and audiences trust people. We ghostwrite in your voice with your approval before anything publishes.
How long before social produces results?
Expect roughly three months of flat engagement while the algorithm and the audience work out who you are, then a compounding curve. Companies that stop at month two pay the full cost of the flat period and collect none of the return.
Do you write the content or do we?
We write it, working from interviews and your existing material so it carries genuine expertise rather than generic industry commentary. Everything is approved by you before it publishes.
What do you report on?
Reach and engagement, plus profile visits, click-throughs to the site, and where possible what prospects referenced on sales calls. Follower count is reported but treated as the weakest signal in the set.
Related services
What social depends on.
Campaign Creative Direction
The concepts behind what gets posted.
SEO & Content Marketing
Long-form that social distributes.
Paid Advertising Management
Amplify what already performs organically.
Work out what is worth saying first.
The Social Audit and Strategy costs $1,650 and takes two weeks. Channels, competitors, audience, pillars and a ninety day plan. If the honest answer is that social is not your best next investment, it will say so.