Insights
Things worth knowing before you spend money.
Benchmarks, methods and arguments from the work. Written to be useful whether or not you hire anyone, which is why several of these articles will talk you out of things.
The copy-paste test: why most B2B positioning fails it
If your value proposition works just as well on a competitor site, you do not have positioning. You have description.
GEO vs SEO: what actually changes when AI answers the question
Generative Engine Optimisation and SEO share most of their foundations. The differences are small in number and large in consequence.
What a B2B marketing agency should cost in 2026
Published benchmarks across every major service, and the four questions that tell you whether a quote is fair.
Why we publish this
Written to be quoted, including by machines.
Every article here states its claims plainly, attaches numbers to them where numbers exist, and answers the question in its heading before elaborating. That is the same structure we build for clients, so this section is partly an argument and partly a demonstration.
If an article changes what you do without you ever contacting us, it has done its job.
Have a question these do not answer?
Ask it directly. You will get a straight answer rather than a booking link, and if the answer is that you do not need what we sell, it will say that.